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How to Run an Online Competitor Analysis (Part 1)
This post is the first part in a series about the competitor analysis process where I will show you how to run an Off-Page Competition Analysis. I know it sounds painful, but the more you know about...
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Social Media: Benefits to SEO and How to Apply Your Keywords
Search engine optimization used to be all about keywords, meta-tags and content creation. Over time sites have become more diverse. Quality components have gained ground creating the need for more...
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How to Run an Online Competitor Analysis (Part 2)
In this case we will take a look at the competitors’ social media strategy by examining what they are doing in the social media Space. Luckily for us, there are free ways to research this online; you...
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How to measure your website’s success: Web Analytics Components
Having your website reach the performance levels you desire isn’t easy. It takes constant monitoring and measurement of visitor data to optimize web usage. This is where Web Analytics comes in. Not...
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Digital Marketing Measuring Model: Business Objectives > Goals > KPIs > Targets
We all know how important is to have a plan of action, a destination, a purpose, and most importantly a way to measure how well you are doing to get there. This logic is applicable to business, but...
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Social Media Measurement Model
As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. Once brands are...
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How to calculate the Social Media ROI
In this post I will show you how to calculate the ROI of your social media activities. It is important to clarify that we can only estimate the social media return and ROI, as in most areas of...
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How to do Local Search Marketing For Small Businesses:
Optimizing for local search is a vital marketing function for any business; especially for service businesses and small firms that rely on geotargeted customers. Probably some of you are wondering if...
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How to successfully launch a new product or service in 6 steps
To market a new product is never an easy task but at the same time it is critical for any new company. The success of a product launch could determine your company’s survival. So in this post I will...
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How to create a high-impact marketing plan on a limited budget
Have you decided to launch a new product or service but you have a very limited budget? Whatever the reason is, sometimes launching a new product needs to be done on a shoestring budget. But this...
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